This
involves learning about your business/service, understanding your current marketing strategy, and forecasting your future
marketing objectives.
I
work one-on-one with my clients and use the needs assessment as a collaborative tool. It allows me to learn about your company,
and gives you the opportunity to focus and gain clarity on your overall business, marketing strengths, marketing opportunities
and strategic direction.
The Needs Assessment covers the following:
- Current standing in the marketplace
- Competitive position
- Past and present marketing/advertising
- Public Relations/ publicity
- Sales and customer service processes
